Apps Built in Public
I build apps. Then I show you everything.
Self-made consumer apps, broken down in public: the decisions, the numbers, the mistakes.
The apps
Pedometer II
The simplest way to count your steps. Free, accurate, and refreshingly clutter-free: streaks, badges, and a clean 7-day chart. Your data never leaves your phone.
TapBudget
Double-tap the back of your iPhone to log a transaction in seconds. No bank login, no account, no ads: just the one number that matters, how much you can safely spend today.
What's next
I prototype constantly and ship only what earns its place. The next app is in research. Case study to follow, warts and all.
Project 03Researching
Project 04Sketching
How I build
The playbook is short on purpose. Four rules, applied to every app I ship, and documented in the case studies so you can reuse them.
Ship small, ship often
Every app does one thing well. Tight scope means I can launch in weeks, listen, and improve, instead of polishing a roadmap nobody asked for.
Own the whole stack
I build my own release, rollback, and analytics tooling in-house. When something breaks in production, I can see it and fix it in minutes.
Respect by default
No ads, no trackers, no accounts unless the feature truly needs one. Data stays on your device wherever possible: it's your phone, not my funnel.
Charge honestly
Free where I can afford it, a fair one-time price where I can't. No subscriptions for things that don't cost me money every month.
Case studies
Every app gets a full public breakdown: decisions, launch numbers, and mistakes included. Nothing held back.
Building Pedometer II: from blank Xcode project to the App Store
Why I pivoted from B2B release tooling to consumer apps
Notes
Shorter dispatches from the workshop: tools, design, and running a one-person app shop.